Who is Pro-Friends?

Property Company of Friends, Inc., more popularly known as Pro-Friends, is a property development company that started operations in February 1999.

It was established by a group of dynamic individuals who espoused a common vision of creating communities and transforming lives by providing affordable, good quality homes.

Pro-Friends has grown from being a provider of homes in small pocket developments, to medium rise condominiums and townhouses for the middle income earners, as well as single detached units in estate developments for the higher end market.

To date, the company has provided more than 20,000 quality and affordable housing units to its satisfied clientele mostly in the Cavite area, Philippines, where it has found its market niche.

Moreover, the company prides itself in having developed a housing technology that has vastly improved not only the quality of its products, but also the efficiency of its operations and, consequently its financial position.

Personally, their profile is quite impressive.

But, Lancaster New City has alleged issues

It is no surprise that for the past years, Pro-Friends has been bombarded with different issues supposedly from the beginning of sales transactions to turning over the house and lot to their buyers. Well, those issues are all over the Internet so just try to google it (use the keywords: lancaster review). Heck these issues were dated as far back as 2008 up to the present. At kung babasahin mo from every horror story (complaint) posted online hanggang sa mga comments ng mga “supposed” clients ng Lancaster New City, maloloka at mao-overwhelm ka talaga!

Then you would ask yourself: “Sa dinami-rami ng complaining customers, nasaan na ngayon ang Lancaster?”

If you would do your diligent research about the published issues, you would realize na ang tahimik lang ng Lancaster Management. So those issues must be true then, right? By this time, malapit na siguro magsara ang Lancaster sa dami siguro ng mga law suits that they are facing. You think?

An urge to investigate has began

I’ve learned that a couple of my friends had already bought a house and lot in Lancaster New City. Since it is never part of my personality to mind other people’s business, I decided to investigate and see things for myself kung totoo nga ang mga complaints na nababasa ko online. Alam mo naman sa panahon ngayon, Internet is the most powerful tool to either make or break a person and, in this case, a company. And as a marketing consultant myself specializing in Internet Marketing, I should know better. Research is basically part of my professional life.

Ano na ba ngayon ang status ng Lancaster New City? After kong magbasa-basa online ng mga negative feedback about them from their supposed complaining clients, maiisip mo talaga na maybe yung mga owners ng Pro-Friends are already working on their exit plans (more of escape plans! hahaha). And so I thought…

Day 1 (October 5, 2014) and Day 2 (October 11, 2014) of my site tripping

I’m so looking forward to this opportunity – the scheduled site trippings. I’m going to be accompanied by their marketing people mismo. Again, being a marketer myself, I would immediately determine kung ang sinasabi sa akin ay puro ka-bullshit-an lang. 5 years na ko sa field of Philippine marketing at patuloy kong ina-update ang sarili ko sa mga latest marketing trends dito sa ating bansa.

So anyway, I met up with Pro-Friends’ 3 marketing people sa tinatawag nilang Experience Center. Dito obviously, mae-“experience” at makikita mo ang buong Lancaster project through their interactive modules na tinatawag.

There’s a saying that a picture paints a thousand words but, a video can do millions! And I don’t want to bore you with photos so I decided to take videos instead during my Day 2 visit. Check them out below.

DISCLOSURE: Unfortunately, my phone’s battery was not enough to take more videos of my site tripping. But no worries! I’ll continue to post more videos as soon as I get other chances to visit their project site. OR, if you want to do your own assessment, I encourage you to go there for a free site tripping. Simply visit their website.

My personal assessment, my initial verdict

Ang No. 1 concern naman talaga ng mga prospect buyers ng real estate property sa area ng Cavite lalo na sa Lancaster New City ay ang baha. A few years back, I was not able to witness yung naging status ng Lancaster simply because I didn’t pay attention to them. Sa mga worst case scenarios at yung sa mga nagdaan na sobrang lakas na bagyo, maaaring may katotohanan na binaha ang ilang areas ng project na ito.

For the record, I am a very keen observer lalo na sa movements na nangyayari sa paligid ko. All I am saying is that I won’t argue kung anu-anong real estate projects sa Cavite Province ang binabaha at kung ano ang hindi. But from the developments that I was able to observe and witness during my site trippings sa Lancaster, nakita ko ang COMMITMENT ng Pro-Friends na ayusin ang kanilang project dito sa Cavite. No real estate company is perfect at ‘wag na ‘wag kayong maniniwala na hindi binabaha ang project nila. Haler? Have you been to Ayala Avenue in Makati City lately? Kaunting ulan na malakas lang ay binabaha na agad ang buong stretch ng Ayala Avenue. Now, this does not make Pro-Friends any better than Ayala. But as a prospect buyer who wants to purchase a property sa Lancaster, you have to understand that Pro-Friends can only do so much. What do I mean by this? You have to consider the fact na political governance should be one of the major ingredients para maging maayos ang pamumuhay ng buong community kung saan nabibilang ang Lancaster. It’s not as if Lancaster New City is a separate city that has its own Mayor or something. Pro-Friends operations are just a part of the overall system ng area where the Lancaster project belongs. Ayusin man nila or i-improve maige ang flooding system nila eh tapos ang mga connecting flooding system naman outside of their project kung saan ang LGU naman ang responsible ay hindi effective, waley din, di ba? So dito papasok ang iyong responsibility bilang isang constituent ng lugar kung saan kasama ang Lancaster project tulad ng hindi pagtapon ng basura kung saan-saan. Gets mo ba? I hope so.

What impressed me sa Lancaster project ay yung dedication and commitment nila to providing affordable and quality homes to our fellow Filipinos. In fact, itong commitment na ito has already become their main MISSION. Nasasabi ko ang mga ito not because nadala nila ako sa sales and marketing talk ng marketing officers nila. I’m able to say this because I understand and I am aware how the real estate industry works dito sa ating bansa. Halos lahat yata ng real estate company na naging client ko would only want to offer convenience sa buyers nila. And this is where Pro-Friends stands out among other real estate company! Yes, convenience is part of their offering but they initially want to give each Filipino a decent and comfortable home to live in.

Pro-Friends is doing so well and they are doing a great job implementing both developments and improvements needed to really build a happy community inside Lancaster New City.

And if you’re going to ask me if I’m going to purchase my own house and lot from them, I can look at you straight to your eyes and answer your question with a BIG Yes! Kaya kailangang ayusin ko na ASAP ang finances ko because I’m going to get myself a Briana!

The reason I said Pro-Friends is doomed

Hindi po ako isang bayarang manunulat para pagandahin ang image ng Pro-Friends or ng Lancaster New City. In fact, IF I were paid by them, siguro milyonaryo na ako by now. Nevertheless, I am writing this article because I believe in what this company wants to accomplish.

Hindi rin po ako ahente ng Lancaster. Hindi ko po forte ang real estate. Although I won’t deny na there were a couple of real estate companies who want me to join them. But I declined.

Para sa akin, TALK IS CHEAP! If you want to visit their site para makita mo harap-harapan ang kanilang project, contact Pro-Friends through their website and a Property Specialist will contact you para i-assist ka sa free site tripping nila.

NOTE: This article was published in October 2014
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  • Pauleen Joy Pichay

    Hello sir 🙂 pls update if incase na nakapag move in nkau sa lancaster, mern po balita na hnd dw Mgnda ung nalabas na tubig hnd malinaw po tapps hnd Mgnda amoy galing sa southlink as their source of wter po.. Pero sb naman ng lncaster ngaung yr 2017 po naayos ndw po un.. Bale ung post kc nakita ko last yr lng 2016 august. Tpos ung bahay kung maayos ung palitada ng semento at ung tayo ng hagdan.. Yung iba dw po kc hnd gaano at prng bako bako pa ung hagdan sir thank you. And during the process po ng pagbayad nyo for full sa bahay how was it po? thank you..

    • avril

      Yes totoo na hindi maganda ang tubig nakakaitim at mabaho, habang tumatagal ngkukulay kalawang ang mga timba at palangana, maganda sana tingnan ung mga unit, and dahil dun naconvince kami kumuha ng unit. kaya lang ng nkalipat na kami ayun lumabas lahat ng d maganda, halos lahat substandard. my instance pa nga n pnagawa uli nmin ung palitada kasi yung tubig sa 2nd floor tumutulo sa baba, at pinagawa din nmin lababa ko tumtagas and mind 1st month pa lang nmin. kakalipat lang namin this month.

      Muntik pa aq mahulog sa hagdan kasi yung kapitan hndi matibay ang pagkakabit.

      Maganda lang sana lancaster kasi ang dami ng establishment na tinatayo hindimo na kailang lumayo pa para mgrocery.

      • Pauleen Joy Pichay

        Un Pala kagandahan mdmi amenities at Mgnda establshment pinatayo s paligid kaso ung house alone and how was the processing of your papers? how was the pagkabit of electricity? Meterbase? May nabalitaan ako na negative kc hehe pero smpre baka naman ok na ngayong year.. Ano po Pala unit nakuha nyo maam sir? THEA model po sna kc ung plan namin kunin..

        • cj sarte

          If you will be asking me, consider nyo po Anica. Balcony lang po halos ang difference ng dalawa but you save more if you invest your money sa bigger lot na lang with Anica like End or Corner lot. This way, if may plans kayo for landscaping or extending, you can most probably do it.

          I am saying this since meron po ako client na same po ang kinonsider.

          • Pauleen Joy Pichay

            Thank you for answering sir 🙂

          • cj sarte

            natuloy na po ba kayo sa pag kuha ng unit? you can reach me po # +639275903609 thru text, call or whatsapp if you need any help and better deal

    • cj sarte

      Southlink is a private water system contracted with Lancaster Development. I think it is not fair if you put the blame to the developer if the water is not nice. Like when you go to SM mall and buy stuff. I doubt you put the blame to SM if the item you bought or have eaten that is substandard was from Bench or Jollibee.

      Lahat naman po ng bagay dito sa mundong ginagalawan natin hindi perfect. Kayo nga mismo lahat ba ng ginagawa or output nyo sa trabaho nyo perfect? What I am pointing out is, if you find anything unacceptable from what was served to you, fair enough if you bring it up to the concern person so it can be properly addressed. Instead of blabbing. What happens to you maybe different to what will happen next to you. God has given us intellect, kaya nga we are higher among any other creations ni God so why not use it well.

      I am an agent and I feel bad if no one will patronize us just because of one bad experience of one person. Paano naman po yung sampu o higit pa na hindi naman ganyan ang experience? There is no need of over generalizing things.

  • avril

    Yes totoo na hindi maganda ang tubig nakakaitim at mabaho, habang tumatagal ngkukulay kalawang ang mga timba at palangana, maganda sana tingnan ung mga unit, and dahil dun naconvince kami kumuha ng unit. kaya lang ng nkalipat na kami ayun lumabas lahat ng d maganda, halos lahat substandard. my instance pa nga n pnagawa uli nmin ung palitada kasi yung tubig sa 2nd floor tumutulo sa baba, at pinagawa din nmin lababa ko tumtagas and mind 1st month pa lang nmin. kakalipat lang namin this month.

    Muntik pa aq mahulog sa hagdan kasi yung kapitan hndi matibay ang pagkakabit.

    Maganda lang sana lancaster kasi ang dami ng establishment na tinatayo hindimo na kailang lumayo pa para mgrocery.

  • Dream House

    Ang bahay po ay dinaya o tinipid. POOR WORKMANSHIP. Kaya hindi makapag sampa ng demanda, mga homeowners po ay ordinaryong mamamayan. Marami naman OFW na di maasikaso na magsampa pa ng kaso laban sa Profriends.